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Brand | 2024
SUMIMO
Sumimo is a Korean cosmetics brand that celebrates the fusion of traditional Korean beauty secrets with modern skincare innovation. Its corporate identity encompasses the brand name, logo, color palette, typography, and packaging design.
As a dynamic skincare brand, Sumimo caters to individuals of all ages, offering a rejuvenating product range crafted from high-quality, natural ingredients. The brand's ethos revolves around empowering individuals to embrace their unique beauty and enhance their skincare routine with gentle yet effective formulations. Through
a minimalist approach to branding and product imagery, Sumimo captures the essence of Korean beauty culture while embracing modernity and innovation.
a minimalist approach to branding and product imagery, Sumimo captures the essence of Korean beauty culture while embracing modernity and innovation.
Logo / Branding / Visual identity / Packaging
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